branding
Your brand identity plays a critical role in how your business or organization is recognized in the public eye.
Your logo needs to be identifiyable, scalable, and unique.
Veredesigns can help design a timeless mark for you.
Then, it's time to grow!
We can help with all aspects of your brand development adventure!
Enjoy these examples of our work.
logos
Twin Mountain Lakes
Twin Mountain Lakes is a small community in North Georgia (and it's where our headquarters are located). We began developing signage, ID cards, and other items for the association so we designed a logo to bring a little professionalism to our materials. We are in the foothills of the Appalachian Mountains and we have two lakes separated by a dam. The lakes are represented in the T and the L with the M serving as the mountains and the dam.
KPB Edible Jasper
Edible Jasper is a program sponsored by Keep Pickens Beautiful. The mission is to demonstrate the beauty that can be achieved through foodscaping, and the benefits achieved through incorporating food into the garden...it's possible to grow a tremendous amount of food in a small space!
KPB Earth Day on Main
Keep Pickens Beautiful began Earth Day on Main in 2022. The Second Annual Earth Day on Main was in 2023, so it was time for a logo! The goal was to have something fun and eye-catching. This 3D globe-shaped logo got the job done!
MVP Lodge
MVP's logo critera was to include paw prints, to have the ability to easily incorporate color, and to be easy to manipulate for different applications. We designed this versatile logo... check out the brand development section below for examples of how they've used it.
Bella Ornamental
Bella Ornamental's request was to include a scripted 'B' to match the ornateness of their decorative trim. We created a logo mark and a wordmark for various applications.
Pro Water Parts
The PWP logo is primarily composed of a water droplet as the image mark. We added a hex shape to signify their engineering and manufacturing focus. The company name is long so it was important to include the PWP acronym as part of the logo.
Talking Rock Outpost
We were given a variety of criteria from the TR Outpost team to incorporate into their logos. Their focus is on fun and adventure in the great outdoors! We designed two logos for different applicaitons - fishing-focused excursions and overland trips.
Sassafras Literary Exchange
The Sassafras Literary Exchange logo has been established for more than 40 years. Rather than rebranding the organization, we cleaned up their original mark, converted it from a jpg to a vector image, and pulled the components apart so the organization could have an image mark. Eventually, we'll update the font :-)
Berry Fine
Berry Fine had a hand-drawn logo that we digitized and cleaned up. Later, when they expanded their services, we were able to easily edit their logo to keep it relevant.
Sole to Soul
When designing the logo, it was important to include a foot, a heart, and chakra spiral to signify their focus. The font needed to be clear and legible since the majority of their clientele is elderly with potential vision challenges. The ribbon effect of the lines in the logo added some depth and character.
OptimalUV
Optimal UV uses specialized UVC bulbs to sanitize the desired spaces. The image is composed of an illustration of the product as the base with a sun rising to represent the UVC. The color used is representative of the color spectrum of the light produced by the product. The word mark can accompany the image or stand alone.
Office Furniture Broker
Office Furniture Broker wanted a simple wordmark as their brand logo. This wordmark can easily be stacked, and the colors bring an element of fun to their identity.
brand development
MVP Lodge
Mountain View Pet Lodge has been serving Pickens County since 1988. In 2022, they began a rebranding effort and MVP Lodge was born!
Veredesigns first began with the logo and color palette. Working collaboratively with the MVP team, we created our concept, and took it from there!
MVP Lodge received a logo, various modified logos, a new business card, a new website, and ongoing support throughout the process.
Next time you board your pet at the MVP Lodge, let them know what you think!
Keep Pickens Beautiful
Keep Pickens Beautiful has been serving Pickens County for more than 40 years, but the majority of the residents were unfamiliar with the organization, even though they have an office on Main Street!
Veredesigns began a brand-awarenss campaign in 2021. This included adding the KPB logo to every item distributed to the community, such as cigarette litter recepticals, signage, and literature. We began actively posting on their Facebook group and, in less than one year, grew the engagement by more than 300%; we recently started an Instagram account to draw the younger generation.
The community is now aware that KPB is active and effective, which has led to increased attendance at events and financial support, and has brought a greater appreciation for their efforts to improve their county.
Next time you're on Main Street, pop in to their office and say hi!
