Optimal UV is a new company that has developed a unique product to help with sanitization. The bar's design lets you hang it in almost any location and the UVC bulbs will quickly disinfect the items in view.
The Veredesigns Team has been helping the company with their brand development. Through feedback and collaboration, we designed their logo and word mark. The website is live, but is still under construction. We look forward to helping this company and their exciting product grow!
Optimal UV uses specialized UVC bulbs to sanitize the desired spaces. The image is composed of an illustration of the product as the base with a sun rising to represent the UVC. The color used is representative of the color spectrum of the light produced by the product. The word mark can accompany the image or stand alone.
The lavender-ish color used matches a sample taken from the actual color spectrum emitted from the bulbs used in the product Optimal UV manufactures. When deciding on a font, the team requested sans serif, crisp, and clear. Since we combined 'Optimal' and 'UV' in the word mark and we didn't want it to be too bold (since light is the product, we wanted the word mark to also feel light), we decided to use thin and regular font weights. The company is still in development, so additional branding guidelines will evolve as needed and will get compiled in a handbook once finalized.
Veredesigns is currently working with the Optimal UV team to design their website. This is a new product that is currently in development so the site is still growing. Some of the pages are still in in transition and soon a checkout system will be added to enable online purchases.
As the site continues to expand, branding elements will be increasingly incorporated to establish the company's identity.