Pro Water Parts
Pro Water Parts is a sister company of Prodew. They are an OEM manufacturer and distributor of water filtration, electrical, and plumbing components.
The Veredesigns Team led the project to design the Pro Water Parts logo and establish their brand identity guidelines, as well as their marketing collateral including flyers, manuals, labels, and more.
Since PWP is a sister company of Prodew, we kept the primary font family as Helvetica to maintain continuity.
The blue we selected needed to 'pop' on both a black and a white background for labeling on their products.
We presented the company with a branding guideline booklet to establish some basic standards.
Veredesigns designed the Pro Water Parts website and helped maintain it until January 2021. It was originally designed as an e-commerce site with a checkout option, but as the company evolved to work with larger customers in an OEM capacity, the shopping cart was removed. The current focus of the site is to provide information such as product specifications and uses/applications.
The branded color is woven throughout the website; it is used for the CTA buttons, link colors, images, and more.
Helvetica is not always a browser-safe font so Arial is set as the alternate font family.
Additional branding elements are incorporated throughout the website.