Sole to Soul
Sole to Soul provides complementary therapies to improve the health and well-being of individuals, organizations, and communities through holistic and integrative therapies and education
The Veredesigns Team designed their logo and business card to help promote their services to their community.
When designing the logo, it was important to include a foot, a heart, and chakra spiral to signify their focus. The font needed to be clear and legible since the majority of their clientele is elderly with potential vision challenges. The ribbon effect of the lines in the logo added some depth and character.
When designing the business card for Sole to Soul, it was important to keep the text limited and to use a large font since the primary audience is advanced in their years. A lavender color was used since it symbolizes purity, devotion, and love. Lavender is also known for spiritual healing, tranquility, easing of tension, and purification.
When discussing the business card with the Sole to Soul team, we decided that is was important to have a double sided card. The company doesn't currently have a website, so the back of the card is a convenient place to further explain the services offered. The same lavender color was used for the text on the back, as well as a dark grey to highlight their key words. A large font was used for easy legibility.